SEARCH ENGINE MARKETING (SEM: SEO & PPC)

ORGANIC SEARCH MARKETING (SEO)

SEO is one of our specialties and we follow Google’s constant algorithm changes to know exactly how to integrate your on-page and off-page search engine optimization.

BENEFITS OF SEO:

  • High ROI
  • Targeted Traffic
  • 24/7/365 Promotion
  • Increase Brand Visibility
  • Global Business Coverage
  • Higher Sales
  • Faster Loading Pages
  • Cost-Effective Marketing
  • Increased Accessibility
  • Cross-Browser Compatibility
  • Navigable by the Engines
  • User-Friendly Website

ON-PAGE SEO

  • Robot.txt added for search engine bots
  • Sitemap.xml—created and submitted to the search engines
  • Keyword Research & Competition Analysis
  • Content Optimization
  • Google Analytics Integration to track website stats and keywords. A Google analytics chart will also be installed on your content management System Dashboard for quick viewing.
  • Google Webmaster Tools Integration, and more…

PAID ADS MARKETING (PPC)

If you already have an organic plan, why not dip your toes into PPC advertising. Even the big brands know the importance of your presence online.

BENEFITS OF PPC:

  • INSTANT RESULTS: Paid ads place you in the top of the search engines instantly for your target demographic with targeted ads
  • PAY TO PLAY: This is a pay to play area and you only pay when someone clicks
  • PPC ANALYTICS: PPC analytics can provide useful data for other online marketing platforms
  • YOU CONTROL COST: You get to set your budget and control your costs

DID YOU KNOW?

  • High placements invariably lead to sites receiving an increase in traffic.
  • 78% of users abandoning their search if the first 3 pages don’t provide an answer to their question high search engine placements are essential.
  • 28% don’t even consider scrolling past the 2nd page of results.
  • High traffic can be converted to revenue through sales, advertising revenue, referrals, votes or whatever call to action is invoked on web pages.
  • Smart, professional Search Engine Optimization yielding high organic returns (70% of search engine users prefer organic search returns to sponsored links or PPC) can deliver extremely powerful results.

ORGANIC SEARCH ENGINE MARKETING (SEO)

OUR SEO PHILOSOPHY

  • SEO IS LIKE A PUZZLE, lots of pieces that need to come together.
  • ON-PAGE SEO: we are able to influence Google Rankings on-page organically through:  Proper Coding and Tags (Meta Tags, Title Tags and ALT Image Tags) Schema Mark-up, SEO enriched content, Site Speed, and Security
  • OFF-PAGE SEO: we are able to influence Google Rankings off-page organically through: Social Posts/Articles, Press Releases, Tier 1-2-3 Backlinks, SEO Videos, Directory Listings and Citations.
  • WE ARE “WHITE HAT SEO” meaning we focus on building your reputation online, by hand and naturally –linking to relevant sites.
  • WE NEVER AUTOMATE THIS PROCESS: Black Hat SEO techniques can get you blacklisted from Google. We have had to fix new clients’ reputation with Google because of other marketing companies automating spam backlinks.
  • COMPETITOR ANALYSIS: We also look at all of your competitors and try to beat them at their game, but only in the right and most effective way.

WHY DO YOU NEED SEO?

Search Engine Optimization (SEO) is making sure your site, above all others, is at the top of the list and leads browsers and potential customers across the Internet and across the world to your doorstep.

In order to saturate the internet market with your brand we focus on creating a strong digital foundation to build on. Our first goal is to GET YOU OUT THERE! Like a funnel we enter the top broad—creating, repairing and growing your footprint online through LISTINGS, SOCIAL MEDIA, CITATIONS, and our On-Page and Off-Page SEO techniques.

Next, we target your local area through FACEBOOK, TWITTER, and GOOGLE+. Through creative writing and clever postings we will capture your local audience. Creating a following of people that support your business is the very best form of marketing… Word of Mouth! The social media channels have very quickly become the new form of Word-of-Mouth Marketing. Our goal is to get them talking about you! …sharing, liking, following. On average people have between 200 and 1000 friends online. Imagine the reach potential per person.

PAID ADS MARKETING (PPC)

OUR PAY-PER-CLICK (PPC) PROCESS

1. ANALYZE YOUR CURRENT STATUS

  • SEO WEBSITE AUDIT
  • REPORT YOUR CURRENT GOOGLE KEYWORD STANDING ORGANICALLY &/or PAID ADS PERFORMANCE
  • COMPETITOR ANALYSIS

2. DESIGN & EXECUTE MONTHLY PPC CAMPAIGN

  • DETERMINE TARGET CONSUMER
  • BUILD MEDIA STRATEGY: Layer Consumer Data with Competitive Spend of the Category to determine budget
  • WRITE & MANAGE ADS: Target up to 200 Keywords total

3. MONTHLY REPORTING & STRATEGY MEETING

FIND OUT WHERE YOU STAND

Want an SEO service that:

Rigorously researches your position in the search market? Gives you insight into your audience’s search habits?

Understands your unique online and business goals? Combines SEO with User Experience and Social Media Expertise?

Emphasizes accountability and maximum returns on your investment?

 Contact us for a complimentary search engine ranking audit. Find out exactly what keywords you are ranking for and how people are currently finding you in the search engines.

 

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