We engage your audience in a conversational, non-salesy, way. Social platforms are a great place to build your brand and reach your targeted demographic easily. Businesses can integrate their website to social platforms, such as Facebook, to sell products, share news and events, and gather reviews.
We will not only dramatically dilute and bury the negative reviews currently out there, but we will also handle online reputation management to help you gain credibility with your current and future patients. We monitor all the review sites for immediate notification of new reviews. Negative reviews can then be brought to your attention, addressed and resolved quickly. We also create a review funnel site which catches the majority of bad reviews before they go viral.
It important is to continue to maintain active and germane social media accounts. Responding quickly and appropriately to comments whether positive or negative requires diligence and timeliness. Safeguarding the brand is our priority. We provide constant monitoring of your social media and work ardently to insure your site is noticed.
We conduct extensive research to ascertain we are selecting the most relevant key words and phrases that will support your site. Through our bid management process we set CPC and CPA goals for each keyword. As part of the optimization practices we provide management of the bidding, ad copy and quality score. And, we adhere tightly to the budget while maintaining click objectives. Driving costs down while driving clicks up is our consistent goal. In addition, we work to achieve the highest search engine rating/ranking to decrease costs and improve performance.
The most important elements of a solid social media plan are a strong framework for posts (including channels and a message map), a clear feel for the voice of the client, careful monitoring 24/7/365 and testing. As the social media channels continue to change their models so as to compete in the market, it is important that our social team stays on top of changes, analyzes results and tests new tools in order to clearly understand the rules of the game.
Monitoring, Controlled Channels, and First Response Action
We handle your online reputation management to help gain credibility with your current and future customers/clients.
We monitor all the review sites for immediate notification of new reviews.
Negative reviews can then be brought to your attention, addressed and resolved quickly.
We also create a review funnel site which catches the majority of bad reviews before they go viral. The review site gives two options – happy patients are directed to online review sites such as Yelp, Facebook and Google+. Unhappy patients are directed to a comment form that goes directly to you instead of on a public platform.