With each set of partnership goals, our repertoire of custom solutions exceeds expectations for long-lasting results. Our team of seasoned professionals is trained to provide coveted notoriety, and through our extensive network of brand ambassadors, we have the people in place to ensure your campaign employs the right talent. You’ll see your KPIs and ROI realized point for point.
Whether your goal is to improve sales, promote new products and services, dominate your brand equity, or differentiate your brand and stand out amongst the noise, we have every tool and the right expertise to help you get there. We help establish brand loyalty for our partners by increasing awareness and driving meaningful conversions among key audiences. From sponsorships and special events to sweepstakes and prize insurance, we provide exclusive techniques and turn-key solutions that are at your disposal. Need the proof? Scroll down for our success stories.
Our promotion experts pack decades of experience into every activation. From conception to completion, our team delivers efficient results at every stage. With experiential marketing, you’ll add an impactful dimension to your next campaign, complimenting your overall brand experience and achieving long-term success with sustainable results.
Case Study: Street Teams
SMOOTHIE KING GRAND OPENING
Smoothie King relies on our promotions team for store openings across the country. Our street team strategy focuses on community engagement, brand awareness, and widespread collateral distribution. For Smoothie King, our targeting includes repeat window shoppers and employees or managers of nearby businesses. The TBS street team members are led by an experienced Event Manager and are fully trained on all Smoothie King promotions and products. Our teams work efficiently to deliver collateral straight into the hands of your consumer even while operating under tight deadlines.
The TBS ambassador teams distributed 500 flyers to consumers across four shopping centers near the new Smoothie King location, all within two days. The street teams ensured high attendance for the soft and grand opening events through branded collateral and consumer engagement. Driving long-term success, our team also established a promotional partner in the nearby LA Fitness.
Case Study: Product Demo & Sampling
CHEVY & JACK MORTON WORLDWIDE
Chevy by Jack Morton showcases their latest line of vehicles each year at the Kansas City Royals Fan Fest. This interactive event fittingly positions the Chevy brand amongst the sporty, enthusiastic, and family-oriented atmosphere of the Kansas City Royals fan base. Jack Morton partners with TBS to demonstrate the vehicle lineup via an experienced Product Specialist team, which engages and informs potential customers for lead generation. Our Product Specialists are trained on the features of each vehicle, allowing them to deliver an expert and personable FAQ session to every consumer.
The TBS team reached over 3,500 impressions during the two day event. Lead generation was estimated at over 700 participants. Our team also successfully increased qualified program participants for the associated dealer and facilitated brand awareness among key target consumers.
Case Study: Product Demo & Sampling
COCA-COLA CINNAMON COKE
As a brand that disrupts the soda and beverage category through powerful and emotional stories, Coca-Cola relies on holiday promotions arguably more than any other brand in the world. Flavor innovation tied to the holiday season is the perfect strategy for Coke’s brand identity, but as always, the perfect strategy requires polished execution. Located at the Coke Bubble in the Dallas-Fort Worth International Airport, TBS brand ambassadors offered travelers the opportunity to taste the new Cinnamon Coke, Coke Zero Sugar, and Coke Classic. While this was a large-scale promotion, sampling a national brand in a bustling airport, our team went above and beyond, adapting their engagement strategy according to flight schedules and sampling locations.
Over the course of 10 activation days, our team reached almost 75,000 impressions and handed out 12,000+ samples of Coca-Cola goodness.
Case Study: Event Marketing
ESTÉE LAUDER GRAND OPENING
Born from a brand story of perseverance, Estée Lauder is a leading make-up formula brand, whose products are sold in 135+ countries. Recently, Estée Lauder opened a retail location inside the Dallas-Fort Worth International Airport. Airport events require all staff to obtain an escort badge after completing extensive training and testing. With such a highly safeguarded environment and the many moving parts of a grand opening, we were presented with the sort of challenge our team thrives on. We led the store opening with a full team of TBS promotion specialists, promotional models, catering crew, and brand ambassador support members. TBS Promotions coordinated staff, costumes, airport escort groups, and event set-up and tear-down, executing an effortlessly luxurious event to mirror the Estée Lauder brand.
Using promotional collateral, our team piqued the curiosity of travelers passing by and offered an enticing excuse to visit the store when they book future flights. Our work with Estée Lauder utilized our large network of badged staff to escort 40-50 individuals, resulting in a professional, well-organized event for Estée Lauder executives and incoming travelers.