Challenge

Plan and execute grand opening events for Firestone Complete Auto Care locations throughout the United States.

Solution

TBS developed a customized activation template that leveraged Firestone’s national assets and offered local customization for each store including: pre-event planning, on-site contest, PR, guest list/invitations, networking within a 3-mile radius of each location, promotion of Firestone’s “Promise to Care” via donations to local charities and schools, prize procurement from neighboring stores, props, tents, talent, catering, games, car crushes, radio remotes, production and more. Each location was offered options within the template that allowed them to semi customize the event while getting consistent, predictable costs and timelines.

Results

Over the past 3 years, TBS has opened 100+ Firestone Complete Auto Care locations and holds the record for the most top revenue-generating Grand Opening weekends in Firestone’s history.