Challenge

Provide sponsorship activation for Gexa Energy at the Gexa Energy Pavilion. Activation should offer lead generation and social engagement, and be transitioned easily and affordably to other settings.

Solution

  • TBS provided concept, assets, activation and recaps.
  • Brand Ambassadors engaged concert goers throughout the Pavilion and offered a free commemorative photo as a keepsake form their concert experience
  • Tablets were used to collect data from each prospect.
  • Prospects chose between 2 photo backgrounds and received their photo via email to the address provided onsite.
  • Prospects had the opportunity to view, print and socially share their photo. When they socially shared they were entered into a sweepstakes that allowed their friends to enter.
  • The photo activation is easily transitioned to other events in any market for both consumer and corporate events

Results

Client, Duone Byers said, “The TBS team always provides great solutions and detailed execution. This type of activation allows us to move freely throughout the venue while positively engaging prospects and collecting leads that result in sales and increased awareness and consideration.”