The growing consumption of digital content has been rapidly sweeping across our screens at every scroll. It’s no wonder the use of digital advertising has quickly become one of the top-dogs: this is where your audience is. To be successful, the smartest digital campaigns are able to adapt and evolve with the multi-personality of this booming playground.
There is not and should never be a one size fits all approach to creative messaging and strategy in the digital world. It takes experience, finesse, and old-fashioned trial-and-error to master the nuances of creating effective campaigns. In the digital landscape, users and expected functions are at each platform’s core. To take charge of engagement and resonate, it’s essential to build a multi-faceted strategy to match it. As users, we best digest and interact with content that aligns with the platform we’re on, right? So, campaigns and their strategies need to be able to fit within those platform confines. For instance, messaging and visuals that succeed on Instagram can lack a particular poise expected on LinkedIn. A nimble strategy understands that diverse audiences will respond to the same messaging but need to be told and approached in a specific way.