Offering 3 shows per year (two in Dallas, one in Fort Worth) the Dallas Boat Expo is the longest running public trade show in the Dallas-Fort Worth Metroplex.  Iits 64th year the Dallas Boat Expo offers a solution to those who are seeking ways to spend quality time with family and friends outdoors.  They are the showplace for manufacturers to show off new products that attract consumers with different interests and budgets.

There is always something new to see at the Dallas Boat Expo.  

the story

The 2019 Winter Boat Expo features more than 25,000 square feet of the latest models of marine accessories, boats and outdoor living set-ups, all in one space. Guests are able to see the next generation of boats, technologies and products during this signature winter event. 

As the largest of their 3 annual events, boat dealers are highlighting their newest inventory at the 2019 Winter Expo and making deals on remaining inventory from the previous year.  They have the highest concentration of boating experts, financial advisory and accessory professionals to make the plunge easy for their guests.   

Since 2013 The Barber Shop Marketing has been working with United Boat Dealers to drive traffic and attendance to their events.  This year they were looking for a little more media coverage that created more buzz and excitement for the event. 

the strategy

While maintaining tried and true media formats (a mix of traditional, digital, social, PR) we leveraged relationships with broadcast partners for live radio remotes and TV segments to build excitement and draw crowds to the family friendly event. 

what we did

  • Strategy 
  • Branding 
  • TV Advertising 
  • Radio Advertising
  • Onsite Media 
  • Outdoor Advertising 
  • Digital Advertising 
  • Social Media 
  • Video and Audio Production 
  • PR 

the results