Introduction

Yo Quiero! prides themselves on making Guacamole, Salsa and Queso from only the finest ingredients, never sacrificing flavor and always focusing on what matters most: providing families with better-for-you snacks to enjoy together.

But it wasn’t enough to just say it. We wanted to show it.

So we created an entire social campaign around every parent’s ultimate dream: real kids eating healthy foods and — most importantly– enjoying it.

That’s why we launched the Yo Quiero Back Snack to School social campaign.

For an entire month, we shared recipes and helpful ways for kids and parents to get ready for school, with content that featured real kids.

Our kids, in fact.

Launch

Instead of telling parents that their kids would love Yo Quiero, we proved it with our own.

We gathered the willing kids of our ad agency team, gave them Yo Quiero! products for the first time, set up a tripod and pressed record.

And the results were adorable.

Mini’s Tasting Mini’s

Actual kids enjoying the products with an authenticity that you couldn’t plan if you tried.

Plus, a whole lot of giggles

Bento Box Masterpiece

As it turns out our audience loved the authenticity too.

August was our top month for engagement on social in 2022 with a total of 2,017 engagements coming strictly from our Snack to School campaign!

Campaign Response

TOTAL IMPRESSIONS: 104,289

TOTAL REACTIONS:
519 Reactions

TOTAL SHARES:
75 Shares/Saves

TOTAL ENGAGEMENTS:
2,017 Engagements

TOTAL COMMENTS:
48 Comments

393 Total Link
Clicks or Profile Visits

90 Followers Gained