Micro-Influencers are on the rise for 2018. Are they right for you?

Let’s face it: getting an influencer to market your brand is not always easy. The big names, from celebrities to popular YouTubers and bloggers, are practically impossible to reel in. They are flooded with requests day by day from companies that are willing to pay top dollar for Kylie Jenner to promote their gummy bears. [...]

What Makes A Good Magazine Ad?

Magazines. Are they even a thing anymore? Do we do more than thumb through a celebrity gossip magazine as we wait to check out at the grocery store? I remember spending time at the store looking through magazines as a youngster and begging my mom to sign me up for Seventeen magazine because Leonardo DiCaprio […]

What is Digital Marketing and Advertising – 101

What is digital marketing and advertising, you may ask? Simply put, it is advertising that is displayed digitally. You can find these forms everywhere, from billboards, smart phones, and ads on the internet. Their purpose is to reach as many consumers as possible. Businesses build their brand and/or market their services/product, all the while still […]

Is Facebook’s organic reach really dead?

Gaining momentum organically on social media, especially Facebook, has proven to be more difficult than ever. We can all agree that 2016 seemed to be a pretty rough year on various spectrum’s, regardless of belief or fandom. Likewise, bundled into 2016 was a 52% decline in organic reach on Facebook. And this isn’t a sudden […]

Spotlight: The Traffic Manager.

Meet Clancey Clarke. She’s fluent in Wing Dings, has a La Croix addiction, and is the mom of a sweet pup called Oliver. She also keeps everyone’s heads above water. That’s pretty important. So, what’s a Traffic Manager (TM) and why do you need one? Well, think of a TM as the person that keeps […]

Know Your Audience

In a time when technology moves faster than people, things are different. In this ever changing landscape, newspapers are traded for Facebook, cable is swapped for Netflix, and texts are exchanged instead of phone calls.  Rules change, procedures change, and even communication styles change. Some things, however, still remain raw and untouched. For instance, the […]