That’s where experiential marketing comes in. Brands are getting creative with their advertisements and catering to the 2019 consumer. Experiential marketing is not just for the big, national brands either. Brands of all sizes and budgets have successfully rolled out their experiential campaigns and gained those new connections they’re looking for. Small businesses frequently choose experiential marketing for grand openings, anniversaries, sponsorships, and sweepstakes.
A huge benefit are the brand ambassadors that are staffed at the event. These trained team members, sometimes employees of the brand, are present to represent your brand and engage users in real time. They’re your main storytellers.
Because effective storytelling is most likely to create those coveted emotional connections with consumers, you need the right people in place to present it and add that personality for users to identify with. They bring the immersive and personable brand experience to life. In a world where we’re glued to our screens, let’s drive home the importance of those brand ambassadors: they’re physically present to engage with a user face-to-face and represent a much-needed human personality. Welcome to Connection 101.
Achieving this connection involves strategic on and offsite activation, typically through a partner experienced in promotions. The easiest way to plan for success, from idea conception to staffing, data and promotional technologies, set up logistics, and completion tactics, it’s highly recommended to choose a partner that can guide your campaign and do the heavy lifting. Experiential marketing is often that missing piece that’ll maximize your campaign efforts.