It’s also an election year, which already comes with its own effects. We shared a guide on how to plan media during the 2020 political year too. Yes, on top of everything else, that’s still happening.
By June of this year, CMO conducted a special edition report regarding the 2020 climate. 84% of marketers “improvised to generate new marketing strategies during the pandemic.”  Some made drastic changes, from completely cutting spend to a strategy-180. Some made minor changes like reducing costs or pausing a vertical or two.