The digital world moves fast, ya’ll! Even with the rise of all things digital, traditional advertising isn’t necessarily being run out of business, however, digital platforms are definitely giving traditional tactics a run for their money. It’s important to drive home that businesses of all sizes should keep up with trends and spending patterns — you’ll stay visible against your competitors and in front of your customers.
Advertising trends continue to be impacted by the changing technological scene. This includes anything and everything to make the customer experience more personal and accessible. Digital advertising now hits home closer than TV or radio ever could; we tend to carry our phones with us at all times, sometimes even laptops. Plus, let’s not forget younger generations who spend most of their time on their phones or computers in the evening, all the while TVs stay muffled in the background. Younger generations, specifically Millennials and Gen Z, move further from traditional reach by the minute.
Now, digital and programmatic advertising lets marketers target a specific audience (instantly!) using algorithms and automatic processing, making internet advertising not just cheap, but efficient.