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For over four years, The Barber Shop has been a proud partner of the Town of Addison, where we have helped transform tourism and special events marketing. This collaboration has been pivotal in elevating Addison’s visibility as a vibrant destination while increasing community engagement and driving economic growth.

TBS has consistently worked towards goals of increasing tourism, improving community participation in special events, and growing the town’s visibility as a destination for both leisure and business travelers.

To achieve this, TBS needed to address several key challenges:

• Create Cohesive Branding: Special events required consistent, memorable branding that stayed true to Addison’s character. This required an extensive study into branding standards and the vision for how these special events fit into Addison’s established branding.
• Reach the Right Audience: Addison needed to attract both local and out-of-town visitors, requiring detailed insight into traveler demographics and preferences.
• Support Business Development: Beyond tourism, Addison sought to attract event planners and corporate groups, making B2B marketing a critical component.

TBS rolled out a comprehensive marketing strategy rooted in creativity and market research:

Event Branding & Creative Assets

From logo refinements to digital and print materials, TBS brought Addison’s events to life visually. Highlights include standout work for events like the Pickleball Tournament and Total Eclipse in the Park. Our creative team worked diligently to make Addison’s events come to life through marketing to ensure their incredible events were reaching their target audiences.

Research-Driven Tourism Strategy

TBS conducted in-depth market research to define target demographics, understand travel behavior, and craft messaging that resonated across segments. Through TBS’ trusted digital marketing partner, The Goodway Group, we were able to work on setting up specific criteria based on market research. This led to a unified brand direction for the town’s tourism campaigns.

Targeted Advertising

Using a multi-channel approach, TBS implemented advertising across social media, email newsletters, national websites, and tourism listing platforms. Campaigns zeroed in on sports fans, specific travelers, and families within a 90-mile radius. This allowed us to maximize ad spend dollars to get Addison the best return on their marketing investment.

Campaign Insights

The TBS strategy came to life through a few major phases:

1. Research & Insight Gathering: Collaborated with town stakeholders to understand opportunities and community goals.
2. Design & Production: Created a suite of print and digital marketing assets to support every major event.
3. Precision Digital Marketing: Deployed targeted digital campaigns to maximize engagement.
4. Performance Monitoring: Regular reporting and adjustments kept everything optimized in real time.

The impact of the partnership between TBS and the Town of Addison has been successful in exceeding goals set by both partners. Tourism saw a noticeable uptick, with increased engagement from both local residents and out-of-market visitors. Major events such as the Pickleball Tournament and the Total Eclipse party attracted large, enthusiastic crowds which showcased Addison’s appeal as an event destination. Strategic targeting also translated into measurable economic growth by bringing in valuable tourism dollars and sparking new business interest.

The success of these efforts didn’t go unnoticed as TBS and Addison earned multiple awards showcasing the strength and creativity of this marketing collaboration.

Addison Kaboom Town!

• Telly Award: 2021 – Live Broadcast Campaign

Addison Oktoberfest

• Davey Awards: Gold (2024), Silver (2023), and more
• Addy Award: 2023 – Logo Redesign
• IFEA Pinnacle Awards: Multiple wins from 2019–2021 including Best TV Promotion, Best Festival Merchandise, and Best Overall Entertainment Program

Taste Addison

• IFEA Pinnacle Awards: Gold and Silver across several categories
• Best Multimedia Component (2021), Best Radio Promotion (2019)

Addison Holiday in the Park

• Davey Award: 2024 – Silver for Holiday Mailer

Through creative excellence, data-driven strategy, and a deep understanding of municipal tourism and B2B marketing, TBS has helped the Town of Addison reach new heights. This partnership is a testament to what’s possible when strategic branding meets bold strategy. Addison is not only attracting more visitors, but also creating lasting memories, building a stronger economy, and setting a new standard for municipal marketing through this work with TBS.