Author: Justin Harris

Posted on April 15, 2026
digital advertising

You’ve probably heard the term “AIO” mentioned at conferences or in conversations about how AI is reshaping every industry. Marketing and PR are no exception to this rule. As artificial intelligence continues to evolve, it’s not just changing how we create content, but it is transforming how audiences discover and engage with it.  At TBS, we’ve been actively refining our approach to stay ahead of this shift. We’re excited to now be implementing AIO strategies for our clients to help them remain competitive in a rapidly changing digital world.  What Exactly Is AIO?  AIO, or AI Optimization, is the process of...

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Posted on March 12, 2026
Uncategorized

Project Overview  Industry: Roofing & Insulation (Home Services) Services Provided: Branding, Marketing Strategy, Media Planning & Buying  Guardian Roofing, Gutters & Insulation partnered with The Barber Shop Marketing to refine their branding, accelerate revenue growth, and expand into new markets. By combining traditional and digital advertising with data-driven insights, the collaboration has already generated measurable results and strengthened Guardian’s position as a top home services provider in the Pacific Northwest.  The Client  Client: Guardian Roofing, Gutters & Insulation Business Description: A leading “top-of-house” home services company specializing in roofing, gutters,...

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Posted on February 17, 2026
Uncategorized

Ever received a promotional pen that eventually became your tried-and-true favorite? The one you reach for every time? We have and that’s exactly the point.  At The Barber Shop, we have a department dedicated to promotions and making those marketing dollars work smarter, not harder. Promotional products aren’t just extras, they’re strategic tools. When done right, they create tangible brand moments that exist beyond a digital impression or a passing social scroll.  A carefully chosen promotional item can be a true differentiator. It does more than display your logo, it builds brand familiarity and recall within the recipient. Whether it’s a tumbler on your desk, a tote bag at the grocery store, or even a go-to...

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Posted on January 8, 2026
digital strategy

Project Overview  Industry: Home Services (Plumbing, HVAC, Electrical) Services Provided: Email Marketing, Media Planning & Buying, Social Media Marketing Engagement: January 2016 – Ongoing Abacus Plumbing, Air Conditioning & Electrical partnered with The Barber Shop Marketing to elevate its brand visibility, optimize marketing spend, and drive measurable revenue growth. With a comprehensive approach spanning television, radio, digital, social media, direct mail, and email campaigns, The Barber Shop has become a long-term strategic partner delivering consistent results in a highly competitive Texas market.  The Client  Client: Abacus Plumbing, Air Conditioning...

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Posted on December 10, 2025
digital strategy

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]As we head into 2026, it’s important to remember that seasonal dips in performance are completely normal. During Q4, regular customers are often more logged off, busy, or distracted, and it can feel discouraging when engagement slows down. But the holiday season doesn’t just bring challenges; it also brings opportunities. With the right approach, your campaigns can continue delivering strong results and even unlock new potential for growth. Here are a few simple ways to keep the momentum going...

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Posted on November 11, 2025
digital strategy

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]At The Barber Shop, we recognize that the digital landscape is constantly evolving, and 2025 has marked one of the most significant shifts yet. With Google’s new AI Mode and AI Overviews, as well as the growing influence of large language models (LLMs) like ChatGPT, Gemini, and Perplexity, the way people search for information is changing rapidly. Search is no longer just about ranking for keywords; it’s about being the answer. TBS is staying ahead of this curve by...

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Posted on October 1, 2025
Uncategorized

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]As summer winds down and fall rolls in, brands have a golden opportunity to shift gears. Q4 is packed with a lot of potential. Everyone's favorite time of the year is coming up; holiday shopping, big retail events, and year-end pushes, but it’s also when performance can dip if you don’t adjust. The key is carrying your summer momentum into a strong fall strategy. [/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_column_text css=""] Here are a few ways to make that transition seamless: [/vc_column_text][vc_empty_space][vc_column_text css=""] 1. Reflect on...

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Posted on September 2, 2025
social media

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]At The Barber Shop, we know that social media is one of the most powerful tools for building brand awareness, engaging with audiences, and driving conversions. From TikTok trends to Instagram stories and LinkedIn campaigns, a strong social media strategy can amplify your brand voice and reach new communities. That’s why it’s important to stay up to date on the latest industry trends to ensure your social media presence is both impactful and effective. 1. Post with Consistency Successful social...

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Posted on August 12, 2025
digital strategy, digital advertising

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]Media buying has undergone a significant shift in recent years. With the expansion of platforms offering ad space, brands, municipalities, and organizations now have more opportunities than ever to strategically optimize their ad spend dollars. At TBS, we believe the mindset is simple: quality over quantity. Flooding the market with low-quality impressions might make the numbers look good at first glance, but true ROI comes from precision, relevance, and thoughtful placement. It’s Not Just About Buying Space Media buying doesn’t happen...

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Posted on July 10, 2025
Uncategorized

As planning kicks off for North Texas Giving Day 2025, looking back at last year’s campaign provides critical insights and opportunity for refinement. Understanding what worked, what challenged us, and what moved the community to action helps enhance strategy, strengthen partnerships, and spark new ideas. The lessons learned in 2024 are more than data points, they are guides for how we can continue to grow impact, widen audience reach, and make this year’s event even more inclusive and successful! In 2024, NTXGD...

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