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AI is rapidly transforming digital marketing and strategy by offering groundbreaking tools that reshape how brands engage with consumers and drive measurable results. Our team had the opportunity to participate in the Digital Summit Series in Dallas, where we gained insights into AI’s remarkable capabilities.

TBS is eager to share the exciting new tools we discovered, and we look forward to leveraging them to enhance our marketing efforts and provide value to our clients and colleagues in the digital marketing space.

Here are some of the exciting new tools TBS can’t wait to utilize and share!

Discovery AI – Discover.ai is an advanced platform that uses artificial intelligence and machine learning to provide powerful global insights. By analyzing vast amounts of online content—including text, images, and other digital data—it uncovers actionable trends and opportunities that can help brands optimize their strategies. With both a self-service software platform and expert consultancy options, Discover.ai enables users to quickly discover deep insights, fueling everything from market segmentation to trend analysis.

Analysis through Claude.ai – Anthropic’s analysis tool, powered by the Claude 3 model family, enables advanced AI-driven data extraction, task automation, and problem-solving. It excels in processing complex queries, generating structured outputs, and adhering to brand-specific guidelines, offering applications in customer service, R&D, and strategic planning. Claude 3 can integrate with APIs, databases, and visual inputs, providing scalable, accurate, and efficient AI solutions tailored for enterprise needs.

Tracksuit Budget Calculator – The Tracksuit Brand Budget Calculator is an interactive tool designed to help businesses allocate their marketing budgets effectively between long-term brand-building and short-term performance marketing. Based on the proven 60/40 methodology developed by marketing experts Les Binet and Peter Field, the tool customizes recommendations according to factors like business size, category lifecycle, and target audience behavior. It aims to balance immediate sales activation with sustained brand growth, ensuring businesses optimize their marketing investments to build future demand while driving current results.

Dream Screen Background Video Enhancement – YouTube’s new “Dream Screen” feature for Shorts uses generative AI to create video backgrounds from text prompts. Integrated into the Shorts camera, it allows creators to enhance their videos with dynamic, AI-generated visuals, offering a creative way to make content stand out. This feature is part of YouTube’s ongoing efforts to support creators with innovative tools while competing with platforms like TikTok.

Flip Video Reformatting – Veed’s Flip Video tool allows users to quickly adjust the orientation of videos, ensuring the format matches the requirements of different platforms. Whether for landscape, portrait, or square formats, it optimizes video dimensions, making it ideal for sharing across social media channels like Instagram, YouTube, and TikTok.

AssemblyAI Call Center Support – AssemblyAI is an AI-powered transcription and speech recognition tool that provides accurate, fast, and scalable audio-to-text solutions. It supports businesses by streamlining workflows and enhancing productivity, including integration into call center operations. By converting customer interactions into actionable insights, it improves communication, compliance, and service quality, optimizing campaigns through enhanced data analysis and automation.

Dashhound Optimization Tool – Dashhound is a marketing optimization platform that helps businesses manage and analyze ad campaigns across multiple channels. By providing real-time data and insights, it enables users to fine-tune their strategies, ensuring campaigns are highly effective. Dashhound optimizes ad performance, maximizes ROI, and streamlines campaign management, empowering brands to stay agile and reach their target audience more efficiently.

As AI continues to impact the digital marketing landscape, these new tools are presenting unique opportunities for businesses to enhance brand identity, improve efficiency, and span to different platforms.

The future of digital marketing is upon us, and AI is at the forefront of innovation. TBS looks forward to empowering brands to use these new tools to connect with their audiences in more personalized and impactful ways.