Blog

As we prepare for a new year of events and exciting opportunities, we at TBS have taken the time to look back at our remarkable work to influence our future plans. One of our highlights was our work with North Texas Giving Day.

When Communities Foundation of Texas set out to refresh the branding for the North Texas Giving Day campaign, they had a clear goal: make the visuals pop, align with their vision, and drive more donor engagement.

NTXGD focused on fundraising for local organizations and raising awareness of local issues. Bringing the project to life required communication and collaboration between TBS and the Communities Foundation of Texas to align goals and creative ideas. The plan of action was an extensive approach that included marketing techniques as well as community involvement in the advertising and execution of the event.

TBS utilized all forms of media, digital, traditional, radio, TV, cable, outdoor, print, streaming, display, influencers, and social media, to inform all communities with recognizable and relatable images so everyone could influence change.

By implementing our integrated strategies, NTXGD effectively raised awareness, engaged the community, and empowered individuals to give back to their desired causes with purpose and impact.

The challenge, set by Communities Foundation of Texas, was to outperform previous years’ donations, both in overall total dollars and the number of individual donations, with both a paid budget and by maximizing in-kind donations from media partners and outlets.

This challenge presented a unique opportunity for TBS to exercise modern marketing techniques such as influencer engagement, increased social media presence, and the use of AI software. These new tools have revolutionized marketing and allowed TBS to reach target audiences and meet and exceed this challenge.

At the end of the event, $63.9 million was raised through 97,132 donors, benefiting 3,249 local nonprofits in 2023. This brought the fifteen-year total to over $566 million for the North Texas community.

Despite the tight turnaround, the campaign rebrand was a home run. Every design element was delivered on time, and the updated visuals successfully positioned CFT as the powerhouse behind North Texas Giving Day. Not only did donor engagement rise, but TBS’s stellar work also earned us two Shorty Awards. This is an impressive nod to our team’s ability to pivot, collaborate, and execute under pressure. In the end, the campaign didn’t just meet expectations; it knocked them out of the park!