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Posted on October 1, 2025
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]As summer winds down and fall rolls in, brands have a golden opportunity to shift gears. Q4 is packed with a lot of potential. Everyone's favorite time of the year is coming up; holiday shopping, big retail events, and year-end pushes, but it’s also when performance can dip if you don’t adjust. The key is carrying your summer momentum into a strong fall strategy. [/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_column_text css=""] Here are a few ways to make that transition seamless: [/vc_column_text][vc_empty_space][vc_column_text css=""] 1. Reflect on...

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Posted on July 10, 2025
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As planning kicks off for North Texas Giving Day 2025, looking back at last year’s campaign provides critical insights and opportunity for refinement. Understanding what worked, what challenged us, and what moved the community to action helps enhance strategy, strengthen partnerships, and spark new ideas. The lessons learned in 2024 are more than data points, they are guides for how we can continue to grow impact, widen audience reach, and make this year’s event even more inclusive and successful! In 2024, NTXGD...

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Posted on May 22, 2025
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Dallas Agency Recognized at 2025 Telly and Viddy Awards for Standout Campaigns in Automotive, Nonprofit, B2B, and More DALLAS, TX – May 22, 2025 — The Barber Shop Marketing, a full-service advertising and marketing agency based in Dallas, has garnered top national recognition for its creative work in video, brand storytelling, and campaign strategy—earning a combined ten awards from the 2025 Telly Awards and 2025 Viddy Awards. The agency’s wins showcase its ability to develop high-impact, emotionally resonant, and results-driven content...

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Posted on May 14, 2025
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Trends in marketing are often some of the most instantly recognizable strategies to the consumer eye. From brands using the latest viral TikTok sounds to creating Instagram graphics inspired by popular TV shows or movies, these tactics are designed to capture attention, evoke familiarity, and drive engagement with the audience. When executed correctly, trends can provide a fresh and timely way to showcase a product or brand’s relevance. However, leveraging trends effectively requires more than just knowing what is popular. It...

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Posted on May 7, 2025
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Leading North Texas Advertising Agency Represented City of Richardson and Town of Addison ADDISON, Texas (May 7, 2025) — The Barber Shop Marketing, a full-service agency based in Addison, Texas, continues to earn national acclaim for its standout creative and strategic work, securing multiple awards for its recent campaigns with the City of Richardson and Town of Addison . The agency received a prestigious Gold Hermes Creative Award for its marketing campaign for the 2025 Cottonwood Art Festival, celebrating the long-running arts...

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Posted on April 11, 2025
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For over four years, The Barber Shop has been a proud partner of the Town of Addison, where we have helped transform tourism and special events marketing. This collaboration has been pivotal in elevating Addison’s visibility as a vibrant destination while increasing community engagement and driving economic growth. TBS has consistently worked towards goals of increasing tourism, improving community participation in special events, and growing the town’s visibility as a destination for both leisure and business travelers. To achieve this, TBS needed...

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Posted on February 14, 2025
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As we prepare for a new year of events and exciting opportunities, we at TBS have taken the time to look back at our remarkable work to influence our future plans. One of our highlights was our work with North Texas Giving Day. When Communities Foundation of Texas set out to refresh the branding for the North Texas Giving Day campaign, they had a clear goal: make the visuals pop, align with their vision, and drive more donor engagement. NTXGD focused on...

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Posted on December 11, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]AI is rapidly transforming digital marketing and strategy by offering groundbreaking tools that reshape how brands engage with consumers and drive measurable results. Our team had the opportunity to participate in the Digital Summit Series in Dallas, where we gained insights into AI's remarkable capabilities. TBS is eager to share the exciting new tools we discovered, and we look forward to leveraging them to enhance our marketing efforts and provide value to our clients and colleagues in the digital...

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Posted on December 9, 2024
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Dallas, TX – December 9, 2024– The campaign to support North Texas Giving Day 2023, the nation’s largest community-wide giving event, has been honored with two distinguished awards at the 9th Annual Shorty Impact Awards: the Bronze Honor in Fundraising Campaign and the coveted Audience Honor in Fundraising Campaign. The campaign was lead by North Texas-based advertising agency, The Barber Shop Marketing. The Shorty Impact Awards celebrate excellence in purpose-driven work across social media, digital platforms, and creative storytelling. North Texas...

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Posted on November 7, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""] Highlighting The Barber Shop’s work with the City of Richardson for the 2024 Wildflower! Arts and Music Festival   This festival season, the City of Richardson was looking for a new creative concept to accompany the national branding of the Wildflower! Arts and Music Festival for 2024. As with any annual festival, TBS understands that every year, while consistent in some aspects of branding, needs to have its own brand kit. Annual festivals present an exciting challenge for our creative team...

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