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Project Overview 

Industry: Home Services (Plumbing, HVAC, Electrical)
Services Provided: Email Marketing, Media Planning & Buying, Social Media Marketing
Engagement: January 2016 – Ongoing

Abacus Plumbing, Air Conditioning & Electrical partnered with The Barber Shop Marketing to elevate its brand visibility, optimize marketing spend, and drive measurable revenue growth. With a comprehensive approach spanning television, radio, digital, social media, direct mail, and email campaigns, The Barber Shop has become a long-term strategic partner delivering consistent results in a highly competitive Texas market. 

The Client 

Client: Abacus Plumbing, Air Conditioning & Electrical
Business Description: Provider of residential plumbing, HVAC, heating, electrical services, water treatment systems, and whole-home generators. 

The Challenge 

Abacus needed a marketing partner capable of achieving several high-stakes objectives: 

• Boost brand recognition across multiple brands in Texas through targeted TV and radio media placements. 

• Provide detailed weekly spend and performance reports to maintain accountability. 

• Increase product demand and customer loyalty through social media, direct mail, and email campaigns. 

• Develop long-term competitive strategies while managing tight budgets and rising advertising costs. 

• Support new product launches in water treatment, whole-home generators, and drain services. 

The Approach 

The Barber Shop Marketing designed a robust, full-funnel marketing strategy that balanced traditional media with digital innovation while maintaining cost efficiency. 

Key Actions & Deliverables: 

• Annual media planning across TV, radio, social media, direct mail, and digital (OTT, streaming, cable, satellite, live sports). 

• Creation of engaging creative assets (video, print, audio, and social). 

• Real-time tracking of media spend and performance, tied directly to revenue goals. 

• Weekly updated reporting packages delivered with comprehensive data for executive leadership. 

• Execution of social media campaigns that successfully generated measurable demand where competitors often struggled. 

• Negotiation with broadcast and third-party vendors to maximize value on every dollar spent. 

• Weekly calls and in-person meetings to align on shifting goals, market dynamics, and campaign adjustments. 

The Outcome 

The partnership produced sustained success over nearly a decade, with notable achievements including: 

• 30%+ Year-Over-Year Growth in some years, even during challenging economic conditions. 

• Significant new revenue streams created from expanded service offerings like water treatment, generators, and drain services. 

• Improved cost control, stabilizing marketing spend despite inflation and rising digital costs. 

• Definitive performance reporting, enabling better planning and data-driven decision making. 

• Social media breakthrough, delivering measurable growth where many competitors fail to see ROI. 

• Creative campaigns that elevated brand awareness and positioned Abacus as a leader in the Texas home services market. 

Client Feedback 

“The Barber Shop Marketing has been an incredible partner. Their reporting, insights, and creative campaigns help us grow year after year. Every team member is fully committed to achieving success and providing a great customer experience. They go above and beyond, delivering on time and with precision, no matter how fast we move.”
— Director of Marketing, Abacus Plumbing, Air Conditioning & Electrical 

Why It Worked 

The success of this engagement is rooted in The Barber Shop Marketing’s ability to combine strategic planning, accountability, and execution. By embedding themselves into Abacus’s business operations through weekly reporting, responsive communication, and full transparency in spend, they built a partnership based on trust. Their culture of excellence and client-first mindset ensured Abacus consistently stayed competitive, grew revenue, and expanded market presence across Texas.