digital strategy

Understanding how users navigate and interact with your website or app is crucial when optimizing any digital marketing efforts. When creating any digital marketing campaign, more than likely, you’ll be sending a user to your website to complete a desired action. Whether it’s purchasing something from an online store, filling out a form, or scheduling a service, it’s imperative that you understand how a user completed this action or what prevented them from doing so. While there are many analytic platforms...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]Businesses of all sizes compete in the digital space to effectively reach their target audience. Businesses need creative strategies to amplify their content and connect with their customers to stand out. Below, The Barbershop Marketing team provides helpful tactics for businesses to grow and succeed by increasing the reach and engagement of their content.   Craft Compelling and Relevant Content: You know what they say, content is king. Creating valuable content is the cornerstone of content amplification and marketing as a whole....