digital strategy

Posted on September 17, 2026
digital strategy

If you are a business owner, there's a good chance you've done this: opened a new tab, typed in your business name or "[your service] near me," and checked where you land.  It feels like due diligence. In reality, it's one of the least reliable ways to understand your actual online visibility — and increasingly, the same problem applies to asking AI tools like ChatGPT or Google's AI Overviews about your business, too.  Here's why the search results you see are not...

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Posted on July 14, 2026
digital strategy, experiential marketing

"Agentic AI" is the marketing buzzword of 2026, but most explanations are either too technical or too hype-driven to be useful. Here's the plain-English version: agentic AI refers to AI systems that can take multi-step actions on their own, without a human clicking "approve" at every stage. Instead of just generating a social caption when you ask, an agentic tool can decide when to post it, adjust ad spend based on performance, or respond to a customer inquiry and follow...

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Posted on January 8, 2026
digital strategy

Project Overview  Industry: Home Services (Plumbing, HVAC, Electrical) Services Provided: Email Marketing, Media Planning & Buying, Social Media Marketing Engagement: January 2016 – Ongoing Abacus Plumbing, Air Conditioning & Electrical partnered with The Barber Shop Marketing to elevate its brand visibility, optimize marketing spend, and drive measurable revenue growth. With a comprehensive approach spanning television, radio, digital, social media, direct mail, and email campaigns, The Barber Shop has become a long-term strategic partner delivering consistent results in a highly competitive Texas market.  The Client  Client: Abacus Plumbing, Air Conditioning...

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Posted on December 10, 2025
digital strategy

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]As we head into 2026, it’s important to remember that seasonal dips in performance are completely normal. During Q4, regular customers are often more logged off, busy, or distracted, and it can feel discouraging when engagement slows down. But the holiday season doesn’t just bring challenges; it also brings opportunities. With the right approach, your campaigns can continue delivering strong results and even unlock new potential for growth. Here are a few simple ways to keep the momentum going...

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Posted on November 11, 2025
digital strategy

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]At The Barber Shop, we recognize that the digital landscape is constantly evolving, and 2025 has marked one of the most significant shifts yet. With Google’s new AI Mode and AI Overviews, as well as the growing influence of large language models (LLMs) like ChatGPT, Gemini, and Perplexity, the way people search for information is changing rapidly. Search is no longer just about ranking for keywords; it’s about being the answer. TBS is staying ahead of this curve by...

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Posted on August 12, 2025
digital strategy, digital advertising

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]Media buying has undergone a significant shift in recent years. With the expansion of platforms offering ad space, brands, municipalities, and organizations now have more opportunities than ever to strategically optimize their ad spend dollars. At TBS, we believe the mindset is simple: quality over quantity. Flooding the market with low-quality impressions might make the numbers look good at first glance, but true ROI comes from precision, relevance, and thoughtful placement. It’s Not Just About Buying Space Media buying doesn’t happen...

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Posted on March 18, 2025
digital strategy

At The Barber Shop, we love utilizing email campaigns to reach niche audiences and promote everything from consumer-packaged goods to events and home services. A well-crafted email campaign can boost brand engagement, improve conversions on other platforms, and strengthen brand loyalty. Therefore, we find it important we stay up to date on the latest industry trends to ensure our email marketing efforts are effective. Here are our top five tips for running a successful email campaign: 1. Target Audiences with Purpose A successful...

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Posted on January 13, 2025
digital strategy

Every new year brings excitement, fresh ideas, and new potential for the year ahead. It is a time when some businesses seek to make changes and embrace renewal. Older ideas and brand assets can be left behind and new ideas can be fostered. At The Barber Shop, we specialize in helping brands seize this opportunity. If brands have been considering a refresh or a total rebrand, 2025 might be the year to do so. A rebrand encompasses more than just a...

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Posted on July 10, 2023
digital strategy

Understanding how users navigate and interact with your website or app is crucial when optimizing any digital marketing efforts. When creating any digital marketing campaign, more than likely, you’ll be sending a user to your website to complete a desired action. Whether it’s purchasing something from an online store, filling out a form, or scheduling a service, it’s imperative that you understand how a user completed this action or what prevented them from doing so. While there are many analytic platforms...

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Posted on June 9, 2023
digital advertising, digital strategy, experiential marketing, social media

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]Businesses of all sizes compete in the digital space to effectively reach their target audience. Businesses need creative strategies to amplify their content and connect with their customers to stand out. Below, The Barbershop Marketing team provides helpful tactics for businesses to grow and succeed by increasing the reach and engagement of their content.   Craft Compelling and Relevant Content: You know what they say, content is king. Creating valuable content is the cornerstone of content amplification and marketing as a whole....

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