Uplift’s claim to fame is Senior Decision Day, where students get to present their post-graduation plans in front of their classmates, friends, and families in a huge celebration send-off.
We utilized TikTok’s quick scrolling feed to our advantage, creating fun, trendy video clips for our ads that blended right into the upbeat videos on the platform and caught the students’ eyes, leading them to the Uplift social profiles.
On those profiles, we had three brightly colored videos waiting to give them more information on how to get started.
Moving along the customer journey, each one of these meets the consumer where they’re at, whether that’s just learning about the brand or ready to apply to the school.
And on organic social, we got even crazier.
Since Uplift didn’t have a big presence on TikTok, we knew we’d need to get creative to intrigue the students once they arrived on the profiles. So, we enlisted students to help us create the content.
The TBS Team visited Uplift art and video classes to teach the kids about digital marketing and guide them in class projects to create social content for the school.
Show us what life is like at Uplift from your point of view. And the finished products were adorable and very creative!
