Author: Justin Harris

Posted on April 11, 2025
Uncategorized

For over four years, The Barber Shop has been a proud partner of the Town of Addison, where we have helped transform tourism and special events marketing. This collaboration has been pivotal in elevating Addison’s visibility as a vibrant destination while increasing community engagement and driving economic growth. TBS has consistently worked towards goals of increasing tourism, improving community participation in special events, and growing the town’s visibility as a destination for both leisure and business travelers. To achieve this, TBS needed...

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Posted on March 18, 2025
digital strategy

At The Barber Shop, we love utilizing email campaigns to reach niche audiences and promote everything from consumer-packaged goods to events and home services. A well-crafted email campaign can boost brand engagement, improve conversions on other platforms, and strengthen brand loyalty. Therefore, we find it important we stay up to date on the latest industry trends to ensure our email marketing efforts are effective. Here are our top five tips for running a successful email campaign: 1. Target Audiences with Purpose A successful...

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Posted on February 14, 2025
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As we prepare for a new year of events and exciting opportunities, we at TBS have taken the time to look back at our remarkable work to influence our future plans. One of our highlights was our work with North Texas Giving Day. When Communities Foundation of Texas set out to refresh the branding for the North Texas Giving Day campaign, they had a clear goal: make the visuals pop, align with their vision, and drive more donor engagement. NTXGD focused on...

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Posted on January 13, 2025
digital strategy

Every new year brings excitement, fresh ideas, and new potential for the year ahead. It is a time when some businesses seek to make changes and embrace renewal. Older ideas and brand assets can be left behind and new ideas can be fostered. At The Barber Shop, we specialize in helping brands seize this opportunity. If brands have been considering a refresh or a total rebrand, 2025 might be the year to do so. A rebrand encompasses more than just a...

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Posted on December 11, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]AI is rapidly transforming digital marketing and strategy by offering groundbreaking tools that reshape how brands engage with consumers and drive measurable results. Our team had the opportunity to participate in the Digital Summit Series in Dallas, where we gained insights into AI's remarkable capabilities. TBS is eager to share the exciting new tools we discovered, and we look forward to leveraging them to enhance our marketing efforts and provide value to our clients and colleagues in the digital...

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Posted on November 7, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""] Highlighting The Barber Shop’s work with the City of Richardson for the 2024 Wildflower! Arts and Music Festival   This festival season, the City of Richardson was looking for a new creative concept to accompany the national branding of the Wildflower! Arts and Music Festival for 2024. As with any annual festival, TBS understands that every year, while consistent in some aspects of branding, needs to have its own brand kit. Annual festivals present an exciting challenge for our creative team...

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Posted on October 11, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]The 2024 election is making history as one of the most unprecedented and polarizing elections in recent history. Marketing has come to the forefront as new forms of digital strategy and campaigning have emerged. As with any election year, advertising has become flooded with political campaigns. This year is unique in the sense that political advertising has come to dominate the digital space. Marketing has never been more crucial than now as we are getting closer to November...

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