Author: Justin Harris

Posted on June 12, 2025
social media

In the world of marketing, social media has become a powerhouse tool that shapes consumer behavior, builds brand identity, and drives sales. While having a strong presence on platforms like Instagram, Facebook, and TikTok is essential, it’s not enough to simply post. Brands must also ensure that their efforts are measurable and impactful. This is where reporting becomes essential. Reporting is a critical component of any social media campaign. Without it, engagement metrics become unusable data points rather than meaningful insights...

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Posted on May 22, 2025
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Dallas Agency Recognized at 2025 Telly and Viddy Awards for Standout Campaigns in Automotive, Nonprofit, B2B, and More DALLAS, TX – May 22, 2025 — The Barber Shop Marketing, a full-service advertising and marketing agency based in Dallas, has garnered top national recognition for its creative work in video, brand storytelling, and campaign strategy—earning a combined ten awards from the 2025 Telly Awards and 2025 Viddy Awards. The agency’s wins showcase its ability to develop high-impact, emotionally resonant, and results-driven content...

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Posted on May 14, 2025
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Trends in marketing are often some of the most instantly recognizable strategies to the consumer eye. From brands using the latest viral TikTok sounds to creating Instagram graphics inspired by popular TV shows or movies, these tactics are designed to capture attention, evoke familiarity, and drive engagement with the audience. When executed correctly, trends can provide a fresh and timely way to showcase a product or brand’s relevance. However, leveraging trends effectively requires more than just knowing what is popular. It...

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Posted on May 7, 2025
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Leading North Texas Advertising Agency Represented City of Richardson and Town of Addison ADDISON, Texas (May 7, 2025) — The Barber Shop Marketing, a full-service agency based in Addison, Texas, continues to earn national acclaim for its standout creative and strategic work, securing multiple awards for its recent campaigns with the City of Richardson and Town of Addison . The agency received a prestigious Gold Hermes Creative Award for its marketing campaign for the 2025 Cottonwood Art Festival, celebrating the long-running arts...

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Posted on April 11, 2025
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For over four years, The Barber Shop has been a proud partner of the Town of Addison, where we have helped transform tourism and special events marketing. This collaboration has been pivotal in elevating Addison’s visibility as a vibrant destination while increasing community engagement and driving economic growth. TBS has consistently worked towards goals of increasing tourism, improving community participation in special events, and growing the town’s visibility as a destination for both leisure and business travelers. To achieve this, TBS needed...

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Posted on March 18, 2025
digital strategy

At The Barber Shop, we love utilizing email campaigns to reach niche audiences and promote everything from consumer-packaged goods to events and home services. A well-crafted email campaign can boost brand engagement, improve conversions on other platforms, and strengthen brand loyalty. Therefore, we find it important we stay up to date on the latest industry trends to ensure our email marketing efforts are effective. Here are our top five tips for running a successful email campaign: 1. Target Audiences with Purpose A successful...

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Posted on February 14, 2025
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As we prepare for a new year of events and exciting opportunities, we at TBS have taken the time to look back at our remarkable work to influence our future plans. One of our highlights was our work with North Texas Giving Day. When Communities Foundation of Texas set out to refresh the branding for the North Texas Giving Day campaign, they had a clear goal: make the visuals pop, align with their vision, and drive more donor engagement. NTXGD focused on...

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Posted on January 13, 2025
digital strategy

Every new year brings excitement, fresh ideas, and new potential for the year ahead. It is a time when some businesses seek to make changes and embrace renewal. Older ideas and brand assets can be left behind and new ideas can be fostered. At The Barber Shop, we specialize in helping brands seize this opportunity. If brands have been considering a refresh or a total rebrand, 2025 might be the year to do so. A rebrand encompasses more than just a...

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Posted on December 11, 2024
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[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]AI is rapidly transforming digital marketing and strategy by offering groundbreaking tools that reshape how brands engage with consumers and drive measurable results. Our team had the opportunity to participate in the Digital Summit Series in Dallas, where we gained insights into AI's remarkable capabilities. TBS is eager to share the exciting new tools we discovered, and we look forward to leveraging them to enhance our marketing efforts and provide value to our clients and colleagues in the digital...

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Posted on December 9, 2024
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Dallas, TX – December 9, 2024– The campaign to support North Texas Giving Day 2023, the nation’s largest community-wide giving event, has been honored with two distinguished awards at the 9th Annual Shorty Impact Awards: the Bronze Honor in Fundraising Campaign and the coveted Audience Honor in Fundraising Campaign. The campaign was lead by North Texas-based advertising agency, The Barber Shop Marketing. The Shorty Impact Awards celebrate excellence in purpose-driven work across social media, digital platforms, and creative storytelling. North Texas...

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