Author: Justin Harris

Posted on November 11, 2025
digital strategy

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]At The Barber Shop, we recognize that the digital landscape is constantly evolving, and 2025 has marked one of the most significant shifts yet. With Google’s new AI Mode and AI Overviews, as well as the growing influence of large language models (LLMs) like ChatGPT, Gemini, and Perplexity, the way people search for information is changing rapidly. Search is no longer just about ranking for keywords; it’s about being the answer. TBS is staying ahead of this curve by...

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Posted on October 1, 2025
Uncategorized

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]As summer winds down and fall rolls in, brands have a golden opportunity to shift gears. Q4 is packed with a lot of potential. Everyone's favorite time of the year is coming up; holiday shopping, big retail events, and year-end pushes, but it’s also when performance can dip if you don’t adjust. The key is carrying your summer momentum into a strong fall strategy. [/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_column_text css=""] Here are a few ways to make that transition seamless: [/vc_column_text][vc_empty_space][vc_column_text css=""] 1. Reflect on...

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Posted on September 2, 2025
social media

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]At The Barber Shop, we know that social media is one of the most powerful tools for building brand awareness, engaging with audiences, and driving conversions. From TikTok trends to Instagram stories and LinkedIn campaigns, a strong social media strategy can amplify your brand voice and reach new communities. That’s why it’s important to stay up to date on the latest industry trends to ensure your social media presence is both impactful and effective. 1. Post with Consistency Successful social...

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Posted on August 12, 2025
digital strategy, digital advertising

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=""]Media buying has undergone a significant shift in recent years. With the expansion of platforms offering ad space, brands, municipalities, and organizations now have more opportunities than ever to strategically optimize their ad spend dollars. At TBS, we believe the mindset is simple: quality over quantity. Flooding the market with low-quality impressions might make the numbers look good at first glance, but true ROI comes from precision, relevance, and thoughtful placement. It’s Not Just About Buying Space Media buying doesn’t happen...

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Posted on July 10, 2025
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As planning kicks off for North Texas Giving Day 2025, looking back at last year’s campaign provides critical insights and opportunity for refinement. Understanding what worked, what challenged us, and what moved the community to action helps enhance strategy, strengthen partnerships, and spark new ideas. The lessons learned in 2024 are more than data points, they are guides for how we can continue to grow impact, widen audience reach, and make this year’s event even more inclusive and successful! In 2024, NTXGD...

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Posted on June 12, 2025
social media

In the world of marketing, social media has become a powerhouse tool that shapes consumer behavior, builds brand identity, and drives sales. While having a strong presence on platforms like Instagram, Facebook, and TikTok is essential, it’s not enough to simply post. Brands must also ensure that their efforts are measurable and impactful. This is where reporting becomes essential. Reporting is a critical component of any social media campaign. Without it, engagement metrics become unusable data points rather than meaningful insights...

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Posted on May 22, 2025
Uncategorized

Dallas Agency Recognized at 2025 Telly and Viddy Awards for Standout Campaigns in Automotive, Nonprofit, B2B, and More DALLAS, TX – May 22, 2025 — The Barber Shop Marketing, a full-service advertising and marketing agency based in Dallas, has garnered top national recognition for its creative work in video, brand storytelling, and campaign strategy—earning a combined ten awards from the 2025 Telly Awards and 2025 Viddy Awards. The agency’s wins showcase its ability to develop high-impact, emotionally resonant, and results-driven content...

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Posted on May 14, 2025
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Trends in marketing are often some of the most instantly recognizable strategies to the consumer eye. From brands using the latest viral TikTok sounds to creating Instagram graphics inspired by popular TV shows or movies, these tactics are designed to capture attention, evoke familiarity, and drive engagement with the audience. When executed correctly, trends can provide a fresh and timely way to showcase a product or brand’s relevance. However, leveraging trends effectively requires more than just knowing what is popular. It...

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Posted on May 7, 2025
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Leading North Texas Advertising Agency Represented City of Richardson and Town of Addison ADDISON, Texas (May 7, 2025) — The Barber Shop Marketing, a full-service agency based in Addison, Texas, continues to earn national acclaim for its standout creative and strategic work, securing multiple awards for its recent campaigns with the City of Richardson and Town of Addison . The agency received a prestigious Gold Hermes Creative Award for its marketing campaign for the 2025 Cottonwood Art Festival, celebrating the long-running arts...

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Posted on April 11, 2025
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For over four years, The Barber Shop has been a proud partner of the Town of Addison, where we have helped transform tourism and special events marketing. This collaboration has been pivotal in elevating Addison’s visibility as a vibrant destination while increasing community engagement and driving economic growth. TBS has consistently worked towards goals of increasing tourism, improving community participation in special events, and growing the town’s visibility as a destination for both leisure and business travelers. To achieve this, TBS needed...

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