Category: digital advertising
The Impact of COVID-19 for Advertisers
2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Before we get into how coronavirus has [...]What the Death of Browser Tracking Cookies Means for Marketers
In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking cookies going away for good. Nearly all digital platforms use this little piece of valuable data that allow us marketers and advertisers to track consumer behavior and data. Not only do these cookies provide beneficial information for [...]Industry Trends for 2019 & 2020 Predictions
The digital world moves fast, ya'll! Even with the rise of all things digital, traditional advertising isn't necessarily being run out of business, however, digital platforms are definitely giving traditional tactics a run for their money. It's important to drive home that businesses of all sizes should keep up with trends and spending patterns -- you'll stay visible [...]4 Digital Trends You Can’t Ignore in Your Next Campaign
As access to mobile and digital platforms grow, so do digital trends. The goal is to create authenticity with a human touch in an digitally …
Digital and Programmatic: Tips to Build a Successful Creative Strategy
Thanks to the world of digital advertising, creative messaging and visuals can thrive and fall within mediums. Luckily, we have some industry …