A brand is not just the face of a product. It’s the spokesperson, the teacher, and the symbol of a company’s assets. It’s the story. Experts talk about brand as if it were a separate entity from the business. In a way, they’re right....
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We dare to rewind 2020 and revisit the pivotal journeys our promotions, creative, sales, digital, and management teams took our brands....
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If you’re not currently managing this, or there’s not an effective, consistent strategy in place, it’s time to take control....
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2020 has definitely introduced some curve balls to the advertising industry....
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he 2020 political year is expected to be marked with polarizing views and a tough political race....
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Nearly all digital platforms use this little piece of valuable data that allow us marketers and advertisers to track consumer behavior and data....
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Advertising trends continue to be impacted by the changing technological scene....
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By building relationships through effective strategy, your brand awareness climbs, engagement increases, and conversions skyrocket....
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As access to mobile and digital platforms grow, so do digital trends. The goal is to create authenticity with a human touch in an digitally dependent world....
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Thanks to the world of digital advertising, creative messaging and visuals can thrive and fall within mediums. Luckily, we have some industry insights and tips to help you create a successful creative strategy plus how, and why, it should be translated for each digital medium....
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