Category: digital advertising

What’s So Important About Branding?

As advertisers, we help build a story for consumers to experience - something relatable, trustworthy, and maybe a little unusual. Every experience and message interpreted by the audience becomes an association that is difficult to undo once made, which leads us to detail why branding is vital to success. Brand Loosely Defined Imagine Batman without [...]

2020: A Year in Review

In 2020, The Barber Shop team set forth an ambition to find success in the details, celebrating small victories, and reaching the next level, 1% at a time. During the past year, this mindset kept our campaigns strong. Now, we dare to rewind 2020 and revisit the pivotal journeys our promotions, creative, sales, digital, and [...]

The Impact of COVID-19 for Advertisers

2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Before we get into how coronavirus has [...]

A Media Planner’s Guide to the 2020 Political Year

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. The 2020 political year is expected to be marked with polarizing views and a tough political race. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to [...]

What the Death of Browser Tracking Cookies Means for Marketers

In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking cookies going away for good. Nearly all digital platforms use this little piece of valuable data that allow us marketers and advertisers to track consumer behavior and data. Not only do these cookies provide beneficial information for [...]

Industry Trends for 2019 & 2020 Predictions

The digital world moves fast, ya'll! Even with the rise of all things digital, traditional advertising isn't necessarily being run out of business, however, digital platforms are definitely giving traditional tactics a run for their money. It's important to drive home that businesses of all sizes should keep up with trends and spending patterns -- you'll stay visible [...]

4 Digital Trends You Can’t Ignore in Your Next Campaign

As access to mobile and digital platforms grow, so do digital trends. The goal is to create authenticity with a human touch in an digitally …

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Digital and Programmatic: Tips to Build a Successful Creative Strategy

Thanks to the world of digital advertising, creative messaging and visuals can thrive and fall within mediums. Luckily, we have some industry …