Author: Taylor Harrison

Posted on August 17, 2026
Uncategorized

Most brands treat awareness like a media math problem: buy enough impressions, and recognition follows. But impressions aren't memory. A banner ad scrolled past in half a second and a logo seen on a 5K finish line t-shirt don't register the same way in someone's brain—and they definitely don't build the same level of trust.  If you're trying to get a community, a city, or a target market to actually know your brand—not just have technically seen it—sponsorships and local events...

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Posted on July 14, 2026
digital strategy, experiential marketing

"Agentic AI" is the marketing buzzword of 2026, but most explanations are either too technical or too hype-driven to be useful. Here's the plain-English version: agentic AI refers to AI systems that can take multi-step actions on their own, without a human clicking "approve" at every stage. Instead of just generating a social caption when you ask, an agentic tool can decide when to post it, adjust ad spend based on performance, or respond to a customer inquiry and follow...

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