Author: Taylor Harrison

Posted on September 17, 2026
programmatic

Three residential home-services accounts · 2025 vs. 2026 performance  In home services marketing, there's often a disconnect between what the marketing report says and what the business actually feels. A paid search dashboard might report a strong cost per lead. But as a business owner, what you actually care about is booked jobs, revenue, and average ticket size.  That gap is exactly why the results below are measured differently. Instead of relying on what an ad platform claims it delivered, these three...

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Posted on September 17, 2026
digital strategy

If you are a business owner, there's a good chance you've done this: opened a new tab, typed in your business name or "[your service] near me," and checked where you land.  It feels like due diligence. In reality, it's one of the least reliable ways to understand your actual online visibility — and increasingly, the same problem applies to asking AI tools like ChatGPT or Google's AI Overviews about your business, too.  Here's why the search results you see are not...

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Posted on August 17, 2026
Uncategorized

Most brands treat awareness like a media math problem: buy enough impressions, and recognition follows. But impressions aren't memory. A banner ad scrolled past in half a second and a logo seen on a 5K finish line t-shirt don't register the same way in someone's brain—and they definitely don't build the same level of trust.  If you're trying to get a community, a city, or a target market to actually know your brand—not just have technically seen it—sponsorships and local events...

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Posted on July 14, 2026
digital strategy, experiential marketing

"Agentic AI" is the marketing buzzword of 2026, but most explanations are either too technical or too hype-driven to be useful. Here's the plain-English version: agentic AI refers to AI systems that can take multi-step actions on their own, without a human clicking "approve" at every stage. Instead of just generating a social caption when you ask, an agentic tool can decide when to post it, adjust ad spend based on performance, or respond to a customer inquiry and follow...

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