Category: programmatic

What’s So Important About Branding?

As advertisers, we help build a story for consumers to experience - something relatable, trustworthy, and maybe a little unusual. Every experience and message interpreted by the audience becomes an association that is difficult to undo once made, which leads us to detail why branding is vital to success. Brand Loosely Defined Imagine Batman without [...]

2020: A Year in Review

In 2020, The Barber Shop team set forth an ambition to find success in the details, celebrating small victories, and reaching the next level, 1% at a time. During the past year, this mindset kept our campaigns strong. Now, we dare to rewind 2020 and revisit the pivotal journeys our promotions, creative, sales, digital, and [...]

How to Make the Most Out of Q4

2020 has taught us a lot, and to be honest, we’re still collectively learning and evolving how to navigate the uncertainty of our environment. That’s pretty much the defining feature of this year: Uncertainty. Under some circumstances, uncertainty cannot be so bad and even exciting depending on the context. Under the lens of 2020? Not [...]

A Media Planner’s Guide to the 2020 Political Year

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. The 2020 political year is expected to be marked with polarizing views and a tough political race. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to [...]

What the Death of Browser Tracking Cookies Means for Marketers

In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking cookies going away for good. Nearly all digital platforms use this little piece of valuable data that allow us marketers and advertisers to track consumer behavior and data. Not only do these cookies provide beneficial information for [...]
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Digital and Programmatic: Tips to Build a Successful Creative Strategy

Thanks to the world of digital advertising, creative messaging and visuals can thrive and fall within mediums. Luckily, we have some industry …