Category: experiential marketing
The Impact of COVID-19 for Advertisers
2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Before we get into how coronavirus has [...]How to Connect with Today’s Consumer: Experiential Marketing
These strategic efforts include a variety of in-person tactics to engage consumers into an immersive brand experience. The goal of …