Category: experiential marketing

The Impact of COVID-19 for Advertisers

2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Before we get into how coronavirus has [...]

A Media Planner’s Guide to the 2020 Political Year

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. The 2020 political year is expected to be marked with polarizing views and a tough political race. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to [...]
experiential marketing: how to connect with today's consumer

How to Connect with Today’s Consumer: Experiential Marketing

These strategic efforts include a variety of in-person tactics to engage consumers into an immersive brand experience. The goal of …