Category: promotions

A Media Planner’s Guide to the 2020 Political Year

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. The 2020 political year is expected to be marked with polarizing views and a tough political race. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to [...]
experiential marketing: how to connect with today's consumer

How to Connect with Today’s Consumer: Experiential Marketing

These strategic efforts include a variety of in-person tactics to engage consumers into an immersive brand experience. The goal of …