A brand is not just the face of a product. It’s the spokesperson, the teacher, and the symbol of a company’s assets. It’s the story. Experts talk about brand as if it were a separate entity from the business. In a way, they’re right....
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We dare to rewind 2020 and revisit the pivotal journeys our promotions, creative, sales, digital, and management teams took our brands....
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Humor is easy to fall back on because many think effective and relevant humor should be simple to accomplish. But humor must be thoughtfully developed and is never a feature to skimp when choosing that avenue....
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2020 has taught us a lot, and to be honest, we’re still collectively learning and evolving how to navigate the uncertainty of our environment....
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If you’re not currently managing this, or there’s not an effective, consistent strategy in place, it’s time to take control....
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he 2020 political year is expected to be marked with polarizing views and a tough political race....
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