digital strategy

Posted on March 18, 2025
digital strategy

At The Barber Shop, we love utilizing email campaigns to reach niche audiences and promote everything from consumer-packaged goods to events and home services. A well-crafted email campaign can boost brand engagement, improve conversions on other platforms, and strengthen brand loyalty. Therefore, we find it important we stay up to date on the latest industry trends to ensure our email marketing efforts are effective. Here are our top five tips for running a successful email campaign: 1. Target Audiences with Purpose A successful...

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Posted on January 13, 2025
digital strategy

Every new year brings excitement, fresh ideas, and new potential for the year ahead. It is a time when some businesses seek to make changes and embrace renewal. Older ideas and brand assets can be left behind and new ideas can be fostered. At The Barber Shop, we specialize in helping brands seize this opportunity. If brands have been considering a refresh or a total rebrand, 2025 might be the year to do so. A rebrand encompasses more than just a...

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Posted on July 10, 2023
digital strategy

Understanding how users navigate and interact with your website or app is crucial when optimizing any digital marketing efforts. When creating any digital marketing campaign, more than likely, you’ll be sending a user to your website to complete a desired action. Whether it’s purchasing something from an online store, filling out a form, or scheduling a service, it’s imperative that you understand how a user completed this action or what prevented them from doing so. While there are many analytic platforms...

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Posted on June 9, 2023
digital advertising, digital strategy, experiential marketing, social media

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]Businesses of all sizes compete in the digital space to effectively reach their target audience. Businesses need creative strategies to amplify their content and connect with their customers to stand out. Below, The Barbershop Marketing team provides helpful tactics for businesses to grow and succeed by increasing the reach and engagement of their content.   Craft Compelling and Relevant Content: You know what they say, content is king. Creating valuable content is the cornerstone of content amplification and marketing as a whole....

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