GA4 for Actionable Audience Insights
Understanding how users navigate and interact with your website or app is crucial when optimizing any digital marketing efforts. When creating any digital marketing campaign, more than likely, you’ll be sending a user to your website to complete a desired action. Whether it’s purchasing something from an online store, filling out a form, or scheduling a service, it’s imperative that you understand how a user completed this action or what prevented them from doing so. While there are many analytic platforms...
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