News
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GA4 for Actionable Audience Insights
Understanding how users navigate and interact with your website or app is crucial when opt...
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The Importance of Paid Advertising & Organic Social Media
Why each component in a social strategy is equally as important. Many businesses push paid...
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What’s So Important About Branding?
A brand is not just the face of a product. It’s the spokesperson, the teacher, and the s...
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2020: A Year in Review
We dare to rewind 2020 and revisit the pivotal journeys our promotions, creative, sales, d...
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Humor in Advertising & Relationship Building
Humor is easy to fall back on because many think effective and relevant humor should be si...
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How to Make the Most Out of Q4
2020 has taught us a lot, and to be honest, we’re still collectively learning and evolvi...
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Take Control of Online Reputation Management
If you’re not currently managing this, or there’s not an effective, consistent strateg...
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Word of the Month: Pivot
Our new favorite word, or really the word that keeps forcing its way into every aspect of ...
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The Advertiser’s Dilemma
Now, brands must determine whether or not to pull their advertising campaigns or push hard...
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The Impact of COVID-19 for Advertisers
2020 has definitely introduced some curve balls to the advertising industry....
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A Media Planner’s Guide to the 2020 Political Year
he 2020 political year is expected to be marked with polarizing views and a tough politica...
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What the Death of Browser Tracking Cookies Means for Marketers
Nearly all digital platforms use this little piece of valuable data that allow us marketer...
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Industry Trends for 2019 & 2020 Predictions
Advertising trends continue to be impacted by the changing technological scene....
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Social Media: How to Build a Successful Strategy that Aligns with Your Goals
By building relationships through effective strategy, your brand awareness climbs, engagem...
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How to Connect with Today’s Consumer: Experiential Marketing
These strategic efforts include a variety of in-person tactics to engage consumers into an...
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4 Digital Trends You Can’t Ignore in Your Next Campaign
As access to mobile and digital platforms grow, so do digital trends. The goal is to crea...
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Digital and Programmatic: Tips to Build a Successful Creative Strategy
Thanks to the world of digital advertising, creative messaging and visuals can thrive and ...
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Social Media Management Productivity
Take control of your social media management and time to stay focused, organized, and less...
