News
The Impact of COVID-19 for Advertisers
2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Before we get into how coronavirus has [...]
A Media Planner’s Guide to the 2020 Political Year
“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. The 2020 political year is expected to be marked with polarizing views and a tough political race. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to [...]
What the Death of Browser Tracking Cookies Means for Marketers
In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking cookies going away for good. Nearly all digital platforms use this little piece of valuable data that allow us marketers and advertisers to track consumer behavior and data. Not only do these cookies provide beneficial information for [...]
Industry Trends for 2019 & 2020 Predictions
The digital world moves fast, ya'll! Even with the rise of all things digital, traditional advertising isn't necessarily being run out of business, however, digital platforms are definitely giving traditional tactics a run for their money. It's important to drive home that businesses of all sizes should keep up with trends and spending patterns -- you'll stay visible [...]
Social Media: How to Build a Successful Strategy that Aligns with Your Goals
Social media is valuable for all businesses and is a key channel for growth. By building relationships through effective strategy, your brand awareness climbs, engagement increases, and conversions skyrocket. We believe in the effectiveness of keeping social media social. Our custom strategies are uniquely goal-based to your brand to scale social presence and nurture the [...]
How to Connect with Today’s Consumer: Experiential Marketing
These strategic efforts include a variety of in-person tactics to engage consumers into an immersive brand experience. The goal of …
4 Digital Trends You Can’t Ignore in Your Next Campaign
As access to mobile and digital platforms grow, so do digital trends. The goal is to create authenticity with a human touch in an digitally …
Digital and Programmatic: Tips to Build a Successful Creative Strategy
Thanks to the world of digital advertising, creative messaging and visuals can thrive and fall within mediums. Luckily, we have some industry …
Social Media Management Productivity
Take control of your social media management and time to stay focused, organized, and less likely to wake up in a panic to a push notification.